Some people think that small businesses cannot afford to advertise on Google Ads. That’s a big mistake.
First of all, there is no platform more relevant to any business than Google Ads. By that I mean Google Search Ads. I mean, people are looking for your service and you’re not going to be there, fighting for these valuable sales and leads?
After all, considering you are a plumber, who could be closer to becoming your client than someone in the same city as you searching for plumbers near me? Well, there are 1 million monthly searches on Google just for this search term alone.
Whatever your profession is, there is demand for it on Google.
Now you might be asking: Then how do I get to these people?
Creating your own campaign usually won’t work because you probably don’t have the necessary know-how. And hiring a regular agency is usually out of the question because the managing fees charged by agencies are just unaffordable for small businesses. You can’t pay a $1000 monthly management fee if you are looking to invest $1500 or $2000 per month. That’s why our monthly management fee begins at $300.
Google Advertising Cost for Small Business
The cost of a Google Ads campaign depends on the industry you are in.
One of the most basic pieces of data in Google Ads is the CPC (cost per click). Clicks are going to be more expensive based on:
- the price of the product you are selling. If you have a real estate agency and you are trying to sell $500K condos, you will be willing to pay more per click than an agency selling $100K houses.
- the number of competitors and how aggressively they bid on keywords.
And the higher the CPC, the less clicks you’ll be able to buy with your budget.
There is no rule of thumb when it comes to stipulating your budget, because it really depends on what industry your business is in and its location (if you are in a big city, the cost per click will probably be relatively high).
Is $500 enough for Google Ads?
Depending on what industry you are in, $500 or $1000 can be a good monthly budget to start with, to experiment with. For example, if you are a lawyer in a small town. Being a business in a small town means you don’t have a lot of competition, but you don’t have a lot of demand either. In such a case, a $500 or $800 dollar a month budget might do it.
But if your industry/location is relatively competitive, you might have to invest more. Get in touch with us and we will be happy to assist you in finding the right budget for your campaign. Once your account has accumulated enough click history for insights based on them to be statistically relevant, our team will analyze the results and will be able to optimize (enhance) your campaign.
The more click history you have, the brighter the picture of your audience’s behavior becomes.
Can I do Google Ads myself?
Theoretically, yes. But given that this will probably be the only campaign you will ever create, you won’t have the necessary knowledge to structure it correctly. Moreover, you won’t know how to optimize your campaign. So our recommendation for you is to look for a low cost digital marketing agency such as ours.